The Enterprise Zone

In the activity below, your challenge is to investigate the options available to adidas to increase their presence in the US market.

Think about how the company could:

• Increase its presence in the US market and make consumers more aware of them
• Become as well known - if not better – than other brands in the US
• Become a leader in the US trainer market.

Get creative

If you were an advertising agency, how could you help adidas to achieve its ambition to become the leader in the US trainer market?

• Start by writing down what you know about adidas sportswear
• Make a list of words that come to mind when you think of the adidas brand
• Make a sketch of a really cool trainer and label its special features
• What sort of people would buy this trainer?