Merrill Lynch
Company Profile
Company name
Merrill Lynch
Business sector
Banking and Finance
Who is Merrill Lynch?
Merrill Lynch is a multi-national corporation serving customers from all over the world.
What Merrill Lynch does
Merrill Lynch is an investment bank. It helps individuals, small businesses and big corporations to become more successful by offering advice about how to manage their money through clever investments.
There are three main ways they do this – through wealth management, capital markets and through their services as an advisory company.
Merrill Lynch has helped to develop some of the world´s leading companies. The case studies in this resource will help you learn more about how Merrill Lynch works with their clients to achieve continued success.
Where Merrill Lynch operates
Merrill Lynch has its head office in New York USA, and has offices in 37 countries including the UK.
Merrill Lynch Logo
Merrill Lynch´s logo incorporates a bull: an image associated with characteristics such as size, determination and strength.
What do you think?
Why do you think Merrill Lynch chose a bull as their logo?
Merrill Lynch in the next decade
Merrill Lynch is aiming to stay in pole position as one of the best investment banks in the world. To help them stay in front the company aims to:
- Deliver high-quality services to all their clients
- Use its strong position to keep growing
- Use the right resources for each project
- Try to get the best for customers
- Develop and support their employees to reach their full potential.
What do you think?
Choose any activity, inside or outside of school, that you would like to be brilliant at. Write a definition of what 'being the best' at this activity means.