Linklaters
Planning to take the lead
Background
Linklaters had successfully opened offices in cities throughout the world and the company's ambition was to become the world’s leading law firm by 2007.
Although Linklaters had grown in size the company wanted to improve on its own financial performance. Linklaters felt it needed to get a competitive edge on the other Magic Circle law firms to attract the best top graduates and partners and to do the most challenging work for top businesses.
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