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The Enterprise Zone

Case Studies

Google

Recruiting the best people for Google


The challenge

Google believes it has a unique ethos that arises from its very rapid growth over the last 10 years. It is a young, vibrant, enterprising company and it wants to sustain both the growth and the entrepreneurialism of its business.

Many businesses, as they have grown, have lost their entrepreneurialism as they become bureaucratic, resistant to change, and overwhelmed by professional management who may not be risk-takers in the way founders were.

Google wants to recruit people who welcome the challenge and the fast-moving pace of a high technology workplace.