This site is brought to you by Merrill Lynch

The Enterprise Zone

Case Studies

Google

At the forefront of technology


The outcome

Below are five good reasons for Google's 70-20-10 formula. The system encourages:

  • The invention of new product developments, such as Gmail and Google News, which are now part of the main Google product portfolio
  • Highly-motivated employees who enjoy seeing the results of their innovations becoming live and developing products
  • A competitive advantage in the world of technology that keeps Google ahead of its competitors, both in terms of product and staff retention
  • Recruiting great staff, in particular employees who want to be enterprising
  • Retaining staff, so that they are not enticed away by other companies. It is not about higher salaries or finding people who simply don't like previous organisations or jobs. It is about making the workplace fun, interesting, and above all, a place that fosters individual's creative thinking ability. And of course free food, on-site massages, and great co-workers help!