BT
The Better World Campaign
Background
BT is part of the Percent Club initiative which means the company gives 1% of pre-tax profits to communities. Year on year this is about £12 million in cash and an equal amount in other in-kind support including time given by employees. With such a huge investment BT asked its customers how they would like the company to invest in the community. Education came out as being a top priority along with charity, social inclusion (and if the question was asked now climate change will probably be included). It made sense for a company that enables people to communicate well to support education.
How could BT take this forward?
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